People Magic: How to Build a $1M Community The Promise of What's Possible is the KEY to Attention
9 snips
Jul 25, 2024 Gina, a community-building expert, dives into the importance of a compelling big purpose in attracting your ideal members. She emphasizes that crafting a clear mission can elevate community engagement. By pitching a vision of their best year ever, Gina argues that you're not over-promising, but rather inspiring people to explore their potential. Join her as she explores the delicate balance between realistic outcomes and ambitious aspirations for community growth!
AI Snips
Chapters
Transcript
Episode notes
Defining Your Big Purpose
- Define your Big Purpose by combining your Ideal Member and their Best Year Ever.
- This becomes the core pitch for your community and attracts the right members.
The Psychology of Community Pitches
- Our brains respond to pitches structured around "who" and "what" they can achieve.
- Specificity helps attract ideal members and encourages referrals from those who aren't a fit.
Fixing a Struggling Business
- If your digital business is struggling, clarify your Ideal Member and their Best Year Ever.
- Focus on the transformation you offer; communities value connection over perfection.