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People Magic: How to Build a $1M Community
The Promise of What's Possible is the KEY to Attention
Jul 25, 2024
Gina, a community-building expert, dives into the importance of a compelling big purpose in attracting your ideal members. She emphasizes that crafting a clear mission can elevate community engagement. By pitching a vision of their best year ever, Gina argues that you're not over-promising, but rather inspiring people to explore their potential. Join her as she explores the delicate balance between realistic outcomes and ambitious aspirations for community growth!
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Quick takeaways
- Your big purpose effectively combines envisioning your ideal member's best year ever to create a compelling community pitch.
- Building a paid community enhances member investment and fosters active participation, encouraging personal transformation and collaborative growth.
Deep dives
Defining Your Big Purpose
Your big purpose serves as the driving motivation for attracting members to your community, whether through memberships, courses, or events. The formula to articulate this purpose involves identifying your ideal member and envisioning their best year ever, combining these elements into a compelling pitch. For instance, stating, 'I bring together women entering their gap year so they can have an incredible experience that transforms their lives,' embodies this concept effectively. This approach not only captures attention but also aligns the community's focus on delivering meaningful results for its members.
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Listen to the best highlights from the podcasts you love and dive into the full episode