People Magic: How to Build a $1M Community cover image

The Promise of What's Possible is the KEY to Attention

People Magic: How to Build a $1M Community

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Crafting Your Community's Big Purpose for Engagement

This chapter emphasizes the significance of establishing a compelling 'big purpose' for a community to attract potential members. It presents a formula for articulating this purpose while addressing the balance between realistic outcomes and aspirational goals to enhance engagement.

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