The first ranker for podcasts where the ads really work

Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”

Interestingly, only one show appears in both ORBIT and the Edison Top 50 US podcasts: SiriusXM’s Megyn Kelly Show.

Want to win a Golden Globe award for your podcast? It’ll cost you. In a report behind a registration wall, Status has got hold of a deck from Penske Media, which it claims promotes a “Variety Creative Impact Award” for sale at $75,000 to help get your name in front of the judges; or just $35,000 will reportedly get you a glowing interview in Variety and “social amplification”. Both Variety and the Golden Globes are owned by Penske Media; the eligibility list, including Joe Rogan, Megyn Kelly, Ben Shapiro and Tucker Carlson, is seemingly based on audience reach.

A significant failure on Amazon Web Services led to fifteen hours of disruption to a number of services hosted at us-east-1, including some podcast hosting companies. Amazon systems deliver 63% of all podcast episodes.