Discover the transformative power of a well-crafted LinkedIn presence with Julie Livingston, president of Want Leverage Communications, as she unveils the secrets behind solidifying your stature as an industry leader. Throughout our engaging conversation, Julie, a seasoned LinkedIn strategist, shares her journey from public relations to specializing in executive online visibility and the profound impact it has on personal branding. She meticulously outlines the significance of intertwining core values and content pillars to forge meaningful connections and witness a surge in followers and engagement—a testament to the potency of authentic thought leadership in the digital age.

As we navigate the intricacies of personal branding with Julie, she explains how the strategic storytelling and authentic engagement of C-level executives on LinkedIn can serve as a cornerstone for attracting top talent and reinforcing internal morale, especially within tech companies. This episode sheds light on the nuances of being a brand ambassador where the recognition of team achievements and the transparent sharing of challenges resonate with a sense of community. Julie emphasizes the meticulous planning and agility necessary in maintaining an executive's digital visibility and delivering effective communication, all while fostering a vibrant corporate culture that thrives on inclusivity and shared objectives.

A Fortune 500 Executive Builds her Personal Brand, Becomes a Top Brand Ambassador for her Company, and Rallies her team of 20,000 on Social Media