Propaganda and Algorithmically Driven Persuasive Communication with Disinformation expert,  Alex Alvarová

On her highly successful Czech podcast, Canaries in the Net, Alex co-hosts on topics surrounding digital propaganda and toxic algorithms. She combines her experience as a communication advisor to the chairman of the legislation committee in the European Parliament with the latest information on how digital space is becoming increasingly targeted. As one of the earliest to speak out about how digital information was being used to sway politics before 2016, she described herself as “one of those canaries in the coal mines”, giving an early warning of impending danger. She described the feeling of being overwhelmed by the information campaigns that we now understand create a technique of “flooding the zone” to destabilize. “At that time, we didn’t understand where it came from. It just came from everywhere, from social media, from news, newly built podcasts, and our news outlets.”

“The entire information space became unbelievably toxic,” she said of the time. She now understands that Russia was conducting a highly organized campaign to learn to destabilize systems of democracy. When her husband was offered a job in Vancouver, British Columbia, she decided to take the opportunity to relocate. I agreed with Alex about the KGB methodology of demoralization and raising anxiety, fear, distrust, and disgust, particularly against experts in science and democratic institutions. I described the technique she was referencing as their attempts to see what sticks, amplify, and overload methods, a technique used against the U.S., as well as other NATO countries. It is an intentional polarization that allows us to start seeing the enemy in our neighbors, friends, and family. 

Alex Alvarová wrote a 2021 fiction book Feeding The Demons: The Conquerors of America. The book was inspired by her research on Steve Bannon and his role in the 2016 election. The outcome is a political thriller that depicts America, Russia, organized crime, and how big data might have been used to influence significant elections. Alex also wrote the 2017 nonfiction work The Industry of Lies, an analysis of how Russia used the 2013 presidential election in the Czech Republic as a trial run to perfect its hybrid-warfare aggression for altering the outcome of the 2016 U.S. Presidential election. She now teaches others how to recognize propaganda, increase data literacy, and defensive techniques against online attacks. Her new project, Radio Free America Prague, which she founded in collaboration with American writer and producer Natalie Kocab, launches in January.

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