325 I Why Most People Never Achieve Greatness (And How You Can)

Success everywhere is a lagging indicator of becoming great somewhere.

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Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 

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Timestamps

0:00 Most of what we're doing these days doesn't need to be done, we've just been doing it for so long that it’s become a thing that we do.

1:50 The constant pursuit of greatness

3:07 Finding what you're born to be great at

4:12 Greatness transcends how you make money

4:43 The struggle between deep work and platform growth

6:47 Social media success is a lagging indicator of real-world success

7:17 Ask key questions about your path

9:23 Greatness requires persistent, consistent, obsessive focus

11:34 The pleasure is in doing the work, not in it being done

13:16 Saying no to opportunities that take you away from greatness

14:53 Content strategy plan

17:26 What are you optimizing for?