The Cause+Effect Podcast
Shifts in the Social Media Landscape
Aug 8, 2024
Nils Smith, an expert on social media and content creation strategies, delves into transformative shifts in the digital landscape. He discusses a significant antitrust ruling against Google and its implications for future internet searches. Nils shares insights on the best platforms for vertical short-form video content and the role of AI in shaping search behaviors. His expert advice encourages nonprofits to effectively utilize social media, especially YouTube, to enhance engagement and storytelling.
25:19
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Quick takeaways
- The recent antitrust ruling against Google could disrupt traditional search methods and increase the relevance of AI-driven models in how we search online.
- YouTube has proven to be the most effective platform for nonprofits to engage audiences through both short and long-form video content without significant financial investment.
Deep dives
The Future of Search and Its Implications
A recent federal ruling stated that Google has maintained an illegal monopoly by being the default search engine on many devices. This ruling could lead to changes in how search engines operate and affect Google's advertising model, as alternatives such as Bing may gain more traction in the future. However, it is believed that the fundamental way people search the internet is shifting towards AI-driven models, which could render traditional search methods less significant. As a result, organizations should remain aware of these changes but continue to rely on Google for their current advertising strategies until any substantial impact is felt.
