Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes

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• Paul Meinshausen: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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