Maximum Lawyer Episode 56: Speak to Your Base in a Language They Can Understand
In this episode, Jim and Tyson will talk about the importance of using plain language; everyday words and keeping it simple so your target understands you better. They will go over a list of 8 tips to help you do it and not sounding like a lawyer.
- Not using tactical language.
- Take notes in client meetings of things that you hear from them.
- Put yourself in your client's shoes and think about how they view things.
- Read over the chat and emails that you get.
- Show more of your personal life so you can relate better with your clients.
- If you are struggling with content have somebody in your office read it over.
- Speak about your journey as a lawyer and write a BIO.
- Read what you write out loud.
Hacking’s hack: http://answerthepublic.com/. It allows you to put in search terms or things that you think your clients may be searching about and shows you the questions people are asking. http://answerthepublic.com/#about-us
Tyson’s tip: https://www.renderforest.com/. Free Tools for creating professional intros, animations, slideshows and music visualizations in minutes.
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