Episode Deep-Dive Analysis Available at maffeodrinks.com
In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.
André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.
Time Stamps
0:00 Intro
0:14 Global Travel Retail Logistics
7:55 Segmenting Airports
10:31 Local Airport Advantage
13:42 Airport Stakeholders
18:35 Staffing Airports
22:11 Identifying Your Consumer
34:42 Local vs. Standardized Airport Selection
41:07 Wrapping Up
About The Host: Chris Maffeo
About The Guest: Andre De Almeida
Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com
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