Grow Your Video Business 147: What Clarity & Unique Value Can Do For Client Retention w/ Diana Castro
In this gig-based business, it often feels like we’re jumping from one job to the next just to keep afloat. But what if there was a system you could put in place that would eliminate this urgency? Today’s guest has figured this out by discovering her unique value and it has given her the clarity needed to find and keep the right clients coming back over and over again.
Diana Castro is the Co-Founder of ForProductions, a small but powerful video production company. She’s focused on working with leaders and changemakers who are serious about making an impact by reaching thousands with the power of video.
Today, Diana shares her company’s journey into discovering what it is they can offer that truly helps her clients. She’s built a system into her business so that her clients have a program that gives her repeat business. This saves her from constantly chasing down the next job as soon as the last one is finished. We also discuss how finding your tribe will not only give you clarity on running your business but will also help you identify who you can best serve.
When you know your value and who you serve best, you gain the confidence to do the work that’s best for you. Diana describes how this knowledge has helped her in numerous ways. From making connections with would-be competitors to creating personally meaningful videos, the payoffs have been huge.
How can your unique identity be your company’s superpower? Let me know in the comments on the episode page!
In this episode- How you can get your clients to come back to you on a consistent basis
- The power of workshops to bring in more business
- The ways in which finding your tribe will benefit you and your company
- Why passing work off to your competitors can sometimes be the right thing to do
- How discovering your own unique magic will set you apart
- Why your intuition is your best guide
“By little baby-steps, you warm people up. Then once they know you, you win their trust.” [14:41]
“Because they don’t understand their value, their behavior is contracting. They become a commodity. In trying to serve everyone, they devalue their service.” [26:23
“Everybody goes through the same struggles and we all have to own our own space.” [33:25]
“How do you bring value? The only thing that’s different between your business and my business is you. It’s who you are.” [40:10]
“Be attentive to your intuition. There’s infinite wisdom in it. If you listen to it at the right time, your path will unfold in front of you.” [45:29]
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