The B2B Revenue Executive Experience Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell
Jul 13, 2021
24:28
Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.
Green Leads CEO, Mike Farrell, explains.
What we talked about:
- B2B vs Public Sector: dos & don’ts
- AI risks & opportunities
- Content syndication
- Outsourcing SDRs
Check out these resources we mentioned during the podcast:
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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