How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business
Nov 14, 2023
27:07
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Cognism’s Senior DG Manager, Jamie Skeels interviews Kristina Papilion, Calm’s Senior Global Campaigns Marketing Manager at Calm Business. They talk about how to set up a DG campaign and what it means to truly do ABM.
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