Designing the fuzzy frontend of innovation: How the right innovation management setup leverages the power of innovation strategies

HYVE’s managing director Dr. Giordano Koch talks with Colin Nelson, Chief Consulting Officer at HYPE about measures, tools, and success factors of strategic innovation management, and how the fuzzy frontend of innovation should help to systematically feed the innovation process with insights, trends, (AI-based) technologies, etc., to ensure an insight-based ideation or problem-solving process, and provides the organization access to crucial innovation inputs.