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MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding & Optimizing The Lead Journey
Jul 16, 2024
15:08
Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success. Show Notes
Connect With:
- Laura Beussman: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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