How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam

Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way.

Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably.

KEY TAKEAWAYS:

• A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money.
• Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales.
• You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results.
• Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems.
• Ads don’t always get credit right away, since many people buy days or even weeks after seeing them.
• The best way to grow is by using clear data to make smart decisions instead of guessing or following trends.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

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