Are you confident in your strategy or just following a plan? In this episode, Kevin is joined by Seth Godin, and they examine the difference between strategy and tactics, the importance of addressing choices, and why leaders should embrace uncertainty to stay relevant. Seth emphasizes that strategy is not just a step-by-step plan but a philosophy of becoming. He shares his insights on systems thinking, how organizations often mistake marketing issues for strategy problems, and why traditional notions of strategic planning may be outdated. Kevin and Seth also discuss the impact of AI on decision-making, strategies for leading amidst uncertainty, and how we can leverage new tools like AI to make our strategies better.

Listen For

00:00 Introduction 2:06 Importance of Strategy 2:59 The Craft of Writing a Book 6:41 What Is Strategy? 7:08 Examples of Strategy in Business 9:33 AI and Strategy 12:12 Using AI for Strategic Advantage 14:13 The Network Effect 18:20 Understanding Systems in Strategy 20:16 Role of Uncertainty in Strategy 23:16 Challenges in Defining Strategy 25:25 Encouragement for Leaders 28:02 Seth's Personal Interests 28:53 Book Recommendations by Seth 30:12 Final Takeaways

Meet Seth

Seth's Story: Seth Godin is an author, entrepreneur, and most of all, a teacher. He is the author of 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn), and his latest book, This Is Strategy: Make Better Plans. His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

https://www.sethgodin.com/

https://seths.blog/

https://seths.blog/category/the-dip/

Book Recommendations

• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin 
• Naikan: Gratitude, Grace, and the Japanese Art of Self-Reflection by Gregg Krech
• Bandwidth (An Analog Novel, 1) by Eliot Peper 
• A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden 

Like this?

• Strategic Thinking for Leaders with Rich Horwath
• Is it Marketing or Leadership? with Seth Godin

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