Mastering Partnership Marketing with David Yovanno, CEO & Director of Impact

In today’s noisy digital environment, breaking through and being heard is more difficult than ever. Many marketers ratchet up the number of exposures or the shock value of their messaging in an effort to cut through the noise. But according to David Yovanno, CEO & Director of Impact, there is a much easier and more effective way: partnership marketing.

On this episode of Marketing Trends, David explains what partnership marketing is, how to use it most effectively, and why it leads to larger reach, improved efficiency, and better results.

 

Links:

Full Quotes & Mentions: http://bit.ly/2lB6Vol

David’s LinkedIn: http://bit.ly/2mQapTV

David’s Twitter: http://bit.ly/2mIVZoI

Impact: http://bit.ly/2lOE4gi

 

3 Key Takeaways:

- A partner is somebody who has a trusted first-party relationship with a customer or with an audience that somebody else wants to acquire as a customer.

- Many people no longer trust paid advertising; they want to find trusted advice and do their own research. Partnership marketing is a great way to get third-party validation.

- Managers and executives need to understand how to execute effectively on partnerships or risk being left behind.

 

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