Optimal Work Daily - Career, Productivity and Entrepreneurship

1823: [Part 1] 5 Simple Steps to Get More Clients Than You Can Handle by Matty McLain with Side Hustle Nation

5 snips
Sep 27, 2025
Discover effective strategies to attract clients consistently. Learn how selling is crucial to business success, even for freelancers. Matty McLain shares tips on crafting confident cold outreach scripts and using a five-question exercise to overcome sales anxiety. He emphasizes the importance of positioning and leveraging existing networks for sustainable growth. Plus, insights from his own freelance community highlight tried-and-true methods for securing repeat clients.
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INSIGHT

Selling Beats Skill Alone

  • Selling determines earnings more than just doing good work.
  • Matty McLain argues those who know how to sell their service earn the most.
ADVICE

Use Five Questions To Overcome Selling Fear

  • Answer five focused questions to make selling less scary and more systematic.
  • Turn emotional barriers into concrete costs and benefits to motivate action.
ADVICE

Craft And Practice A Short Call Script

  • Write and practice a short call script to boost confidence and avoid sounding robotic.
  • Use the script like a conversation guide and rehearse it with friends or family.
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