The PricePlow Podcast #156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility (Nutrablend Foods) we dive into this concept with Marc and Laura.
This is a brand born out of a desire to return to the fundamentals of nutrition. With a combined experience of over two decades in the industry, they recognized a gap in the market for high-quality, essential supplements that don’t break the bank. Their mission is clear: provide “affordable excellence” by focusing on core ingredients that deliver results without unnecessary complexity.
Throughout the episode, we explore how Basic Supplements is redefining consumer expectations by prioritizing transparency, simplicity, and education. From partnering with top-tier ingredient suppliers like Glanbia Nutritionals to crafting straightforward product labels, Marc and Laura emphasize the importance of building trust with both retailers and consumers. They also discuss their innovative flavor offerings and commitment to making supplementation accessible to everyone.
Whether you’re a seasoned industry insider or new to the world of supplements, this conversation offers valuable insights into the evolving landscape of sports nutrition. Join us as we uncover how Basic Supplements is challenging industry norms and making a case for getting back to basics. You can watch on YouTube below or any podcast feed of your choice.
https://blog.priceplow.com/podcast/basic-supplements-156
Video: Learn about the Foundings of Basic Supplements
https://www.youtube.com/watch?v=HwvMw2Rh3Hs
Detailed Show Notes: Introducing Basic Supplements
- (0:00) – Introduction to Marc Curcio and Laura Valley
- (10:30) – Shift towards simplicity
- (14:00) – Partnership with Glanbia Nutritionals
- (25:00) – Initial Basic Supps launches
- (32:30) – Distribution strategy
- (42:00) – Building a strong foundation through SAMPLING
- (54:45) – Transparent label design
- (1:00:00) – Bottle art
- (1:03:45) – Building brand awareness
- (1:11:30) – Focus on ambassadors
- (1:17:15) – The future
Where to Follow Basic Supps
Thank you to Laura and Marc for inviting us to New York, and a major thank you to Nutrablend Foods for hosting us and showing us an incredible tour!