Think Fast Talk Smart: Communication Techniques
189. Numbers Need Narrative: Use Data to Influence and Inspire
Mar 4, 2025
Miro Kazakoff, a senior lecturer at MIT Sloan and author of 'Persuading with Data', shares insights on the power of narrative in data presentation. He argues that while data can provide objectivity, its true impact comes from understanding your audience. Kazakoff emphasizes the importance of empathy, suggesting that effective communication lies in listening and framing data in a relatable way. He offers practical strategies, such as context and storytelling, to turn complex information into compelling narratives that engage and inspire.
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Quick takeaways
- Effective communication of data relies on understanding your audience and crafting narratives that resonate with their experiences and values.
- Visual representations and structured presentations of data significantly enhance clarity and engagement, ensuring the audience comprehends the intended message.
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