Earn Your Happy 890. Skrewball Whiskey Co-Founder, Brittany Merrill, On Bringing Your Vision To Life, Taking Risks And Finding Your Zone Of Genius
Connecting with other women in the alcoholic beverage space is so exciting for me, and I can’t wait for you to hear today’s conversation with Brittany Merrill Yeng, the Co-Founder and Managing Partner of Skrewball Peanut Butter Whiskey. We talk all about how she launched this brand with her husband, her approach to scaling, and what it’s like to build business relationships. Brittany shares how she’s learned to articulate her vision and point of view, even when people around her have doubts. She has a rock-solid mindset that has kept her focused on the path forward and grounded in her beliefs that everything happens for a reason. Listen in to hear more about how Brittany runs one of the fastest-growing spirit companies!
IN THIS EPISODE, WE TALK ABOUT:
- How Brittany convinced people that Skrewball was more than just another flavored whiskey
- Getting over the initial hurdles of finding distributors and getting into the beverage industry
- What Brittany would tell herself if she could go back to when she was first launching the business
- The best advice that she’s received from other successful CEOs
- How Brittany and her husband’s personalities and skill sets complement each other
RESOURCES
- Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.
- Thanks to Storyworth for sponsoring today’s show. To save $10 on your first purchase, go to storyworth.com/lori.
- Sign up for The Spritz newsletter at litepink.com!
- Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!
CONNECT WITH BRITTANY
Follow her: @brittanymerrillyeng
Follow Skrewball Whiskey: @skrewballwhiskey
Shop and learn more about Skrewball Whiskey: skrewballwhiskey.com
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT BRITTANY
Spearheading the fastest market rollout in the history of the spirits industry, Brittany Yeng, co-founder and managing partner of Skrewball Peanut Butter Whiskey, is a chemist, turned lawyer, turned spirits brand owner. Yeng was one to watch as she took her husband’s wacky idea of combining peanut butter and whiskey and turned it into a shelf-stable product and Hollywood favorite that reached national distribution in just one short year. An industry disruptor and a woman making waves in a male dominated industry, she is a highly educated woman juggling parenting while running a leading spirits company, creating a brand that goes beyond just whiskey. Skrewball is a lifestyle that is welcoming to all manner of weirdo, maverick and misfit that brings people together in a world of uncertainty. When Yeng isn’t taking over the spirits industry one bottle at a time, she enjoys spending time with her daughters and getting off the grid while traveling to far remote places with her family.