The Foundr Podcast with Nathan Chan 527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]
Aug 30, 2024
Hudson Leogrande, the innovative founder behind Purely White Deluxe and Comfrt, shares his inspiring journey from humble beginnings in his mother’s basement to building multimillion-dollar brands. He reveals how he leveraged Snapchat and influencer marketing to skyrocket his teeth whitening company’s sales. Hudson also discusses the creation of Comfrt, a clothing line aimed at alleviating anxiety, and the importance of authentic user-generated content. His strategies for scaling e-commerce brands in today’s digital landscape offer invaluable insights for aspiring entrepreneurs.
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Basement Startup Beginnings
- Hudson started Purely White Deluxe packing charcoal jars in his mother's basement and sold one item in the first 30 days.
- He bought inventory before knowing how to build a website or run the company and made about $15 in that period.
Snapchat Creator Breakthrough
- Hudson discovered Snapchat creator stories and paid influencers to reply with product links, which scaled traffic quickly.
- That tactic helped grow Purely White to north of $10M a year from cold traffic during COVID.
Comfort's Rapid Sell-Out Launch
- Hudson launched Comfort with $50,000 and pre-launched via creators, selling out within seven days and doing roughly $150,000 in week one.
- He used creators from Purely White to test product fit and rapidly scale Comfort.