#104: Bruce Kneller #2 - Dosing PricePlow with His New Nootropic

Jul 22, 2023

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https://blog.priceplow.com/podcast/bruce-kneller-nootropic-104

Five years in the making, it’s the return of Bruce Kneller to the PricePlow Podcast! We last saw him in in 2018 in Episode #009 where he dosed us with his new Bruce-class nootropic.

Well, he’s finally back with a real update, and with some good news – the nootropic should be ready at some point in 2024. There are still a few things getting worked out, including the regulatory aspect, but it’s about “90% finished” and close enough for beta testing to begin!

So during this episode, Mike and Ben try the full dose, and get to hear the backstory, science, and legal side from Bruce. They offer their “reviews” after having now taken it twice.

We also then get into some other stuff, discussing “other ingredients that begin with a ‘D’”, and why this stuff can’t (or likely won’t) be made in America.

You can watch this one on YouTube below, or listen on Spotify or any RSS-enabled podcast app:

https://www.youtube.com/watch?v=ttl4N2rCPKo

Detailed Show Notes with Bruce Kneller

(0:00) – Re-Introductions
(2:15) – Stimulants that Begin with the Letter ‘D’, and what IS a stimulant?
(3:45) – Bruce describes his nootropic ingredient
(5:15) – Mike gives his review of Bruce’s ingredient
(6:15) – The guys try their samples
(7:45) – Bruce further explains the ingredient
(9:00) – Labeling and Compliance of the new ingredient
(11:00) – Keeping tight control of the ingredient
(14:30) – What pathways does the ingredient work on?
(17:00) – Ben gives his review
(19:00) – Comparisons to the sample we tested in 2018
(22:00) – Bruce won’t let Mike (or formulators) add yohimbine to it
(25:00) – Formulating with the ingredient, Bruce protecting his investment
(30:00) – Lessons learned from DMHA
(37:45) – Steps necessary to get this to the market
(42:30) – The guys want to be DOING something
(43:30) – When might it be available?
(48:00) – Digging deeper into the ingredients inside
(51:00) – More Regulatory: Getting GRAS Affirmation?
(53:15) – 3DPump Breakthrough and Full Transparency
(57:00) – New challenges making money in sports nutrition
(1:00:30) – Bruce’s final product
(1:03:15) – Why can’t we manufacture this in the USA?
(1:07:30) – Closing down

As always, thanks to Bruce for allowing us to be a part of his beta-testing. Return to the PricePlow Podcast and don’t forget to subscribe on the platform of your choice and leave us a review!