The Tony Robbins Podcast Making Competition Irrelevant | What is a “blue ocean” strategy?
Mar 30, 2016
Renée Mauborgne, co-director of the INSEAD Blue Ocean Strategy Institute and co-author of the bestseller 'Blue Ocean Strategy', dives into the concept of creating uncontested market spaces. She explains how businesses can shift from intense competition—'red oceans'—to 'blue oceans' by innovating value and differentiating. Mauborgne explores practical tools for assessing buyer value and overcoming common execution challenges, offering transformative insights that can make competition irrelevant. Get ready to rethink your approach to business!
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Geometric Advantage Of Differentiation
- Doing what no one else does yields a geometric advantage over merely being better than competitors.
- Seek uncontested market space to expand reach rather than fighting for small market share.
Salesforce As A Blue Ocean Example
- Tony tells how Marc Benioff left his job and founded Salesforce to occupy a new cloud space.
- Salesforce found an uncontested area early and scaled to dominate that market.
Differentiation Plus Low Cost
- Blue Ocean Strategy pursues differentiation and low cost simultaneously to create win-win value.
- That combination builds fans and strong profitable growth rather than commoditization.
