#93- The Secrets of Startup Window Washing and Cleaning Businesses With Johnny Robinson
Feb 6, 2024
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Johnny Robinson, a startup window washing and cleaning business entrepreneur, shares insights into hiring, marketing, and sales in the cleaning industry. The podcast also explores measuring business performance, dealing with competition, and strategies for lead generation and marketing.
The cleaning industry offers scalable and profitable opportunities for young entrepreneurs starting with limited resources.
Organic lead generation through word-of-mouth referrals and testimonials is crucial for success in the cleaning industry.
Deep dives
Starting a Home Service Business
The podcast episode explores the journey of starting and growing a home service business. The speaker shares personal experiences in the residential plumbing, HVAC, and electric industries. They also discuss the importance of learning from larger businesses and gaining insights into their operations. Information about an upcoming event for home service entrepreneurs is mentioned, highlighting the opportunity to network and learn from successful professionals in the industry.
Launching and Scaling a Cleaning Business
The episode features a guest, Johnny Robinson, who shares his experience in launching a window cleaning business. He discusses the challenges faced as a young entrepreneur starting with limited resources and highlights the importance of learning about business management, marketing, and sales to grow the company. The conversation then shifts to the successful launch of a house cleaning business, using the same model of subcontracting and lead generation. The guest emphasizes the potential of the cleaning industry for scalable and profitable ventures.
Lead Generation and Hiring Challenges in the Cleaning Industry
The discussion delves into lead generation strategies specific to the cleaning industry, including utilizing platforms like Thumbtack, Nextdoor, and Facebook. The guest emphasizes the importance of organic lead generation through word-of-mouth referrals and testimonials, particularly within local communities. Hiring reliable and trustworthy cleaning labor is identified as a significant challenge, with the speaker sharing anecdotes about the difficulties of finding quality workers. The episode concludes with insights into the rising competition in the cleaning industry and the impact on lead costs.
In this episode of Owned and Operated, we bring back Johnny Robinson aka SqueegeeGod as a guest, who shares updates detailing his start-up journey from window cleaning to launching several businesses and generating impressive revenue.
Johnny also shares insights into hiring, marketing, and sales within the cleaning business, painting a vivid picture of the industry's challenges and opportunities. They also do a run-through on how they measure business performance and deal with competition and market changes, particularly in the wake of greater online visibility.
To get the full picture of Johnny's journey, check out his previous episode before diving into this one.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!