Rage bait is social media content that's designed to elicit anger and frustration. Those feelings can encourage people to engage with the content, often by replying. It’s a process that helps content creators earn a lot of money.

BBC reporter Megan Lawton discusses the reasons that social media users engage with this type of content and offers tips to identify it.

And BBC tech reporter Tom Gerken explains how our online behaviour dictates what social media posts appear in our feeds.

Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Hayley Clarke, Emilia Jansson Editor: Rosanna La-Falce