Is Woke Branding Dead Or Just Being Recalibrated? Victoria's Secret Is Bringing Sexy Back!

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First up, we address the reports that the future of the podcast is unknown. 

Britt has a friend that received a message from someone they went on two dates with. If Britt hadn't seen it with her own eyes she would have said it was a fake story! Last week we told you about the ridiculous reason Keeshia and Delilah ended up at the vets and today we share the silliest reason your pet made you have a vet visit.

Halloween is around the corner. Do you get the treats for the kids or do you pretend you’re not home? Britt wants the kids to tap dance and Keeshia wants dog ‘trick and treating’ to start.

Victoria's Secret ditches ‘woke’ rebrand and returns to 'unapologetically sexy' roots.

Last week, the new and improved Victoria's Secret Fashion Show made its return to Brooklyn for the second year in a row. They have reversed their "woke" rebrand and they’re moving back to a more traditional, "sexy" image after a period of declining sales, after the reaction to the failure of its inclusivity-focused marketing. 

In 2025 is woke branding dead or just being recalibrated?

We unpack how virtue signalling and brands undergoing impurity tests may have contributed to consumer fatigue. We speak about whether we still want advocacy for social justice issues in marketing and whether this ‘nostalgic’ return to advertising might have more to do with more conservative politics than anything else.
We speak about the notion of ‘go woke, go broke’ and the more recent American Eagle campaign with Sydney Sweeney and Carl’s Jr with Alis Earle.

We referenced a reel by @carlzjsoda

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Hosted by Britt Hockley & Keeshia Pettit 

Produced by Keeshia Pettit

Video Produced by Vanessa Beckford

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