“If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye

How brands launch has now significantly changed. Before, brands could decide to avoid Amazon but now, it’s an imperative part of their early business strategy.

Amazon is a true platform now and has become more competitive, so differentiation at the start is very important for a brand to be set up well for success and scale

When it comes to emerging brands, Instacart is better at helping those brands be discovered and scale than Walmart+, especially if it’s in the grocery category

The path forward for a lot of brands could be taking advantage of the opportunity to grow quickly and then moving to an aggregator or portfolio

We may still see a lot of brands, but we likely won’t see them scale like Venture wanted them to scale

“If it's hard that means not everybody's doing it and there's a reason why. But that also means there's an opportunity to succeed.” - Calvin

Good partnerships are key, and they have to cut through the clutter and build your audience authentically to make sense

You have to learn to anticipate what the next thing is going to be so you’re not late for this moment

“If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye

Rare Eye for the CPG Guy

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