Startups For the Rest of Us TinySeed Tales 2 | Riding the Startup Wave
Oct 31, 2019
Craig Hewitt, founder of Castos, delves into the intricacies of startup growth in this insightful discussion. He shares strategies for hiring specialized growth marketers and innovative evaluation methods that drive success. Craig also emphasizes the critical role of mental energy for productivity, alongside the challenges faced during a website redesign. He offers practical advice for non-technical founders on collaborating with developers, highlighting the importance of clear communication for better project outcomes.
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Riding the Wave
- Craig Hewitt realized that momentum is key for acceleration in business.
- He learned from past experiences that riding the wave during periods of high growth is crucial.
Strategic Hiring
- Hire marketers specialized in areas with the most significant impact.
- Focus on content, community, and inbound marketing for organic growth, then amplify with paid acquisition.
Hiring Process
- Craig Hewitt received 100 applications for a marketing role, using Breezy HR and video introductions.
- He filtered candidates based on SAS experience and responses to research questions, resulting in five interviews.