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Podcasts go mainstream in the UK

May 22, 2025
Podcast listening is booming in the UK, hitting a record 51% monthly engagement. A new report highlights the dominance of top shows like Rogan and Diary of a CEO, while Goalhanger boasts four entries in the top ten. Insights from Ofcom's annual surveys reveal a strong preference for audio-only content, with 41% of listeners favoring this format. Industry analyst Adam Bowie dives into these trends, discussing the evolving landscape of the podcast scene and how it’s cementing its mainstream status.
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INSIGHT

Podcast Listening Hits 51% in UK

  • Podcast listening in the UK has reached a new mainstream peak with 51% monthly listeners.
  • This demonstrates strong growth and adoption of podcasting among the UK population.
INSIGHT

UK Top Podcasts Stability

  • The top three UK podcasts remain unchanged with shows by Rogan, TRIP, and Diary of a CEO.
  • Goalhanger has a strong presence with four shows in the UK top ten for Q1 2025.
INSIGHT

41% Prefer Audio-Only Podcasts

  • Ofcom's survey shows 41% of UK podcast listeners prefer audio-only formats over video.
  • Audio remains the dominant and preferred format for podcast consumption in the UK.
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