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Jonathan Simkin: “I’m Trying to Be Honest in a Dishonest Business”

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Jul 14, 2025
Jonathan Simkin, founder of 604 Records, has transitioned from a criminal defense lawyer to a music executive. He shares his journey, revealing the stark realities of the music industry, including why authenticity and obsessive focus are keys to success. Jonathan discusses the surprising hit 'Call Me Maybe,' his long-term partnership with Nickelback, and how he manages time amidst a chaotic schedule. He also emphasizes the importance of communication, providing advice on when artists should seek managers versus agents.
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ADVICE

Always Reply—Even A Short Response

  • Respond to people even if briefly and manage expectations rather than ignoring them.
  • Jonathan replies to ~400 emails daily and uses quick responses to show respect and maintain relationships.
INSIGHT

Honesty As Competitive Advantage

  • Honesty differentiates you in a business full of performative people and politics.
  • Jonathan believes being honest builds long-term trust even if it doesn't always make you right.
ANECDOTE

The Hair Question That Proved Trust

  • Chad Kroeger's girlfriend asked Jonathan about Chad's hair because Chad believed Jonathan would be honest.
  • Jonathan says that honesty kept him working with Nickelback for over three decades.
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