The Magic Word Podcast

950: Jeff McBride - Grand Master

Jan 15, 2026
Jeff McBride, Grand Master magician and founder of the Magic & Mystery School in Las Vegas, shares his journey teaching storytelling-driven magic. He explains his Story Master program, the Wonderground experimental venue, reclaiming ritual and meaning in performance, and how mentors shaped his pedagogy. Short, vivid stories frame each topic and spotlight student success and creative reinvention.
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INSIGHT

Storytelling Is Magic's Core

  • Jeff McBride integrates narrative, personal mythology, and performance to make magic meaningful rather than just funny.
  • He teaches storytellers to weave existing magic into genuine personal stories to elevate their acts.
ADVICE

Use A Safe Space To Workshop Material

  • Create a safe feedback space and iterate publicly within it before sharing widely on social media.
  • Use peer review and expert direction to polish stories and then present them to real audiences.
INSIGHT

Conference As Philosophical Forum

  • The Magic and Meaning conference acts like TED Talks for magicians, focusing on philosophy, entertainment, and performance.
  • Long-running peer gatherings shift magic toward deeper ideas and sustained conversations.
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