Matt Franco's storytelling and legacy

There are those few in our craft of magic that are well-known, but few who are as universally respected as Jeff McBride. Founder of the Magic & Mystery School in Las Vegas, Jeff has transcended to the pinnacle of our industry. Having been awarded nearly every conceivable trophy and accolade in the magic community, Jeff continues to build and personally contribute to the coterie. Jeff continues to perform and teach around the world and he has embraced technology to supplement his methods of sharing magic, too.

Jeff’s magic pedagogy reflects modern methods of sharing with our community in recognition that we all learn at different levels and speeds. This week he talks about how he doesn’t create new acts or routines for his students, but rather shapes and directs the students’ existing skills that leads to an improved show that is uniquely their own. Jeff also discusses the creation of his “Wonderground” performance venue in Las Vegas that encourages magicians to flex their creative muscles.

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