How to Use Data to Unlock Your Product's Potential | Business Ninjas: WriteForMe and Amplitude

Join our resident Business Ninja Andy together with Hiral Shah, the Director of Product at Amplitude, a digital analytics platform that gives self-service visibility into the entire customer journey. Digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value? How do they connect products to business outcomes? Enter Amplitude. They help every business optimize the business value of digital product innovation and are the competitive edge to not only survive—but thrive—in the new era. They are pioneers. They've invented the Behavioral Graph, the largest database of customer behavior, and are #1 in product analytics.

Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?". They connect the data without the drama through one platform where countless questions are answered. Connect your entire data ecosystem across applications, servers, tools, and warehouses, and activate audiences in your favorite marketing tools. Export product data to the warehouse of your choice, and know that you can trust it all with Amplitude. Visit their site today at https://www.amplitude.com/.

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