Grow The Show 202 | This Ad Strategy Could Be Hurting Your Podcast
Dec 2, 2024
Discover how your advertising choices might be sabotaging your podcast's success. Learn about the hidden dangers of dynamically inserted ads and how they can drive away listeners. Explore effective ad placement strategies that enhance engagement rather than detract from it. Kevin shares insights on optimizing monetization while keeping your audience invested in your content. Tune in for practical tips to refine your ad strategy and boost your podcast's growth!
AI Snips
Chapters
Books
Transcript
Episode notes
Avoid Dynamically Inserted Ads
- Avoid using dynamically inserted ads in your podcast.
- Instead, find sponsors relevant to your topic and audience.
Client's Ad Overload
- Kevin Schmidlin discusses a client whose podcast downloads plummeted after adding numerous ads.
- The client added dynamic ads and other ads, leading to a decline in completion rates.
Irrelevant McDonald's Ad
- Kevin Schmidlin once experimented with dynamically inserted ads on his show.
- The irrelevant ads, like a McDonald's promotion on a Philly show, negatively impacted his completion rates.
