Double Your Freelancing Podcast How To Use “Runway Reduction Anchoring” To Charge More
Sep 23, 2024
Learn a clever positioning technique called 'runway reduction anchoring' that can help freelancers charge higher rates. Discover how enhancing the perceived value of your services can attract better clients. The discussion also emphasizes efficient service delivery, revealing how completing projects faster can increase financial returns. Find out why providing ongoing value is crucial for supporting business owners with limited resources.
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Client Generation Is The Real Bottleneck
- Freelancers often fail because they can't generate clients, not because of skill gaps.
- Zach built a system to help skilled but marketing-weak freelancers scale to predictable clients.
Building The 200K Freelancer Course
- Zach describes spending nine months building the '200k freelancer' course from distilled cold outreach strategies.
- That project revealed runway costs he hadn't considered as a business owner.
Founder Bottlenecks Create Runway Cost
- Small business founders become bottlenecks because they have limited time and fixed expenses.
- That bottleneck creates a runway cost where valuable projects don't get done quickly.