In There's Nothing Like This: The Strategic Genius of Taylor Swift, Kevin Evers examines the singer-songwriter's remarkable career success from a business strategy perspective.
Evers is a senior editor at Harvard Business Review, where he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy.
In discussion with Martin Reeves, Chairman of the BCG Henderson Institute, they cover the scale and longevity of Swift's success, the strategic moves and innovations that have driven her rise and staying power, her ability to reinvent herself and connect with fans in new ways, and lessons for strategists and companies.
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