Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way you go about generating it makes all the difference where your ROI is concerned. Today, Joe talks about the ongoing war between revenue optimization and conversion optimization. Show Notes

Connect With: 

• Joe Yakuel: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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