The PR Playbook: The essential guide for startups, entrepreneurs and lean organizations by Ronjini Joshua
Amazon.com
Here's a secret...You don't need to hire a PR agency for a quality PR program, you just have to understand PR. The PR Playbook is not just a book about public relations but is a workbook designed to enable any entrepreneur, marketing pro or startup CEO to understand the basic principles of working with the media and create a successful PR plan themselves.Ronjini Joshua is the founder and CEO of The Silver Telegram a PR agency serving tech startups, discussing the importance of branding at every stage of your company and the truths about the future of PR and media relations.
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