The Game with Alex Hormozi State of The Union- The Gym Industry & Gym Launch | Ep 220
Jul 7, 2020
Explore the rapid changes in the fitness industry and how gym owners are adapting to survive. The discussion highlights the rise of online coaching as a more profitable and scalable model. It also delves into the challenges faced by traditional gyms, including high closure rates. Alex shares insights on transforming customer experiences amidst market turbulence and overcoming emotional hurdles in shifting business strategies. Tune in for tips on driving growth and making more profit per customer!
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Market Dynamics
- In investing, the market matters more than the operator.
- A strong operator in a weak market will likely fail.
Gym Industry Outlook
- The gym industry faces a rough year ahead due to changing consumer habits.
- Consumers have shifted to alternative fitness solutions.
Gym Launch Pivot
- Gym Launch pivots its focus to remote fitness opportunities for gym owners.
- Remote fitness offers better lead generation and scalability.