How to Structure Your Performance Max Feed Only Campaign | PPC Talks

If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.

Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping.

Watch Efe, Onkar, and Usama as they discuss:

- Factors to consider when creating a Performance Max Feed Only campaign

- The importance of checking your product reports in PMax

- How to identify the products to include in your PMax Feed Only campaign

- Why controlling your budget is now the key to successful campaigns

- The minimum number of products you should include for PMax Feed Only

0:00 Intro | How to Structure Your Performance Max Feed Only Campaign

1:14 Efe’s Performance Max Feed Only campaign strategy

6:35 Onkar’s Performance Max Feed Only campaign strategy

10:05 Usama’s Performance Max Feed Only campaign strategy

13:43 Launching a separate PMax campaign with your underperforming products

14:29 Adjusting your budget is now the key to scaling your campaign

17:53 Should you leave the products running in your original PMax campaign?

23:19 When to incorporate PMax Feed Only campaigns for new accounts

25:25 Experiment by splitting your collection types

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