Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?

In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month.

He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount.

In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent.

Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results.

Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing.

Tune in to hear why “more clients” isn’t always the answer and then start scaling your gym’s average revenue per member.

Links

The Prescriptive Model

Gym Owners United

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00:28 - Top 10 gyms for ARM

04:30 - Why you must be profitable

09:03 - Fewer members, more revenue

11:54 - Quotes from top gym owners

16:30 - Method versus model