How I Made it in Marketing Hospitality Marketing: Have a Gumby attitude to any launch
“Beware of going wide with your marketing before going deep with your thinking,” Flint McGlauglin taught in What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)
This episode's guest told our host a story about launching an ecommerce store that was the perfect illustration of Flint’s teaching. He put it this way – “Get scalable fulfillment in place before you generate demand.” In other words, go deep before you go wide.
That's just one of the lesson-filled stories you’ll hear in this episode from Chad Brown, CMO, JC Hospitality – owner/property manager of Virgin Hotels Las Vegas (https://virginhotelslv.com/).
The hotel is part of the Curio Collection by Hilton and has a Mohegan Sun Casino. JC Hospitality is a joint venture between Bosworth Hospitality Partners LLC & Juniper Capital Partners. Brown manages a marketing budget of about $7 million dollars with 10 direct reports & 5 agencies.
Stories (with lessons) about what he made in marketing
Some lessons from Brown that emerged in our discussion:
- Understand the “why” behind any current program, process, or structure before you make significant changes
- Get scalable fulfillment in place before you generate demand
- Allow for customization while maintaining brand standards & services
- Have a Gumby attitude during launch
- Marketing decisions have a ripple effect on the entire organization
- Be self-aware of how others perceive you, or more importantly, your delivery of information.
- A positive attitude can be viral in any setting
Related content mentioned in this episode
Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (https://www.marketingsherpa.com/article/interview/scaling-podcast)
What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (https://marketingsherpa.com/article/interview/consumer-retail-brands)
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
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