Masters of Scale Don’t predict the future. Create it, w/Net-a-Porter's Natalie Massenet
Feb 1, 2022
Join Natalie Massenet, founder of Net-a-Porter and co-chair of Farfetch, as she shares her journey in pioneering online luxury fashion. She dives into the resistance faced while launching her visionary e-commerce platform and the strategic decisions that transformed the industry. Natalie discusses the importance of agility, trend analysis, and the role of innovation in overcoming skepticism. Now, leading Imaginary Ventures, she emphasizes the need to not just predict but actively create the future of fashion and entrepreneurship.
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Early Business Ideas
- Natalie Massenet's early business ideas, like luxury candles and a European-style cafe, were dismissed.
- She was told no one would pay more than a dollar for candles or coffee.
Gap in the Fashion Market
- Natalie Massenet identified a gap between fashion magazines showcasing new items and stores selling older stock.
- This disconnect inspired her to create Net-a-Porter, bridging the gap with online shopping.
Framing New Ideas
- Frame new ideas within familiar contexts to make them more palatable to investors and consumers.
- Natalie Massenet described Net-a-Porter as a "shoppable magazine" to luxury brands.