Dark Side Of Startups, VC Funding, Investors Vs Founders - Vinayak Burman | FO 152 Raj Shamani
Dec 27, 2023
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Vinayak Burman, founder of Vertices, shares insights on business, funding, and the founder's mindset. He discusses the factors that investors consider before investing, the importance of connections in fundraising, and the qualities of successful entrepreneurs. The podcast also explores the success of Plix in the D2C space and potential sectors for growth and investment in India.
A founder's mindset, characterized by resilience and optimism, is crucial for entrepreneurial success and highly valued by investors.
Successful founders like the ones behind Sugar Cosmetics and Plix demonstrate frugality, effective cost management, and a strong brand that resonates with consumers.
Deep dives
Importance of Founder Mindset in Entrepreneurship
Having a founder mindset is crucial in entrepreneurship as it sets apart successful founders from others. A founder with a strong mindset is resilient, optimistic, and has the ability to navigate challenges. This mindset is highly valued by investors as it demonstrates the founder's character and determination. It also influences decision-making and the ability to adapt to changing circumstances. Successful founders understand the importance of equity and treat it as a liability, ensuring they protect their ownership and have minority protection rights. Luck also plays a role in entrepreneurship, but the founder's mindset and character are key factors in achieving success.
The Success of Sugar Cosmetics and Founders Vinita and Kaushik
Sugar Cosmetics, founded by Vinita and Kaushik, has achieved significant success in the beauty industry. Their business stands out among large established players and is known for its loyal customer base. The founders have successfully built a brand and product that resonates with consumers and have demonstrated frugality and effective cost management in their operations. Beyond the business, Vinita and Kaushik are grounded individuals who maintain humility and demonstrate strong character. Their focus on providing affordable beauty products and commitment to their vision has propelled Sugar Cosmetics towards success.
The Rise of Plix and Factors Behind its Acquisition by Marico
Plix, a direct-to-consumer (D2C) company, achieved significant growth and success, leading to its acquisition by Marico. The success of Plix can be attributed to its loyal consumer base, high-quality products, and profitable business model. The founders of Plix exhibited frugality and cost management, which appealed to investors. Additionally, the founders built a strong brand and product integration, resulting in high consumer pull and loyalty. The acquisition by Marico exemplified the founders' mindset, the potential for growth, and the fit with Marico's business strategy.
The Career Path and Earnings Potential of Lawyers
The earnings potential of lawyers varies depending on their area of practice. Litigation lawyers often start with lower salaries but can see significant growth over time. Corporate lawyers, on the other hand, have a higher starting salary and potential for better returns. However, the legal profession in India is hierarchical, and seniority plays a significant role in determining earnings. Star performers and lawyers with a broad skill set or specialization can command higher salaries. It is important to note that the legal profession is highly competitive and requires dedication to succeed.
Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 Subscribe to Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips? https://www.youtube.com/@RajShamani.Shorts 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ In today’s episode of Figuring Out, we have Vinayak Burman in conversation with Raj Shamani. He is the founder of Vertices, a law firm providing niche services in diverse areas of Indian law. His insights on business, current market and founder’s mindset will give you an in-depth tour of how the business world works. In today’s episode, you will figure out how Vinayak went from 4 employees and 450 sq ft office to now around 80 employees and 3 offices in top cities of India. His story is truly inspiring but this episode is not just about his story, it's about how he helped many big brands become big. We discussed why two founders having a similar business, similar situation, no degrees yet one gets funding and one gets rejected,what are some crucial factors that investors consider before investing in one’s company. We also talked about an interesting topic which is ‘Founder’s Mindset’ and its crucial role in the future of any business, what are some key factors and how one can develop those. He also shared the one thing that differentiates a successful founder from the rest, which 99% of people get totally wrong. Towards the end, we also discussed some of the most successful brands like Physics Wallah, Sugar Cosmetics and Plix. We broke down for you each brand’s founder’s mindset, their qualities that helped them build such successful brands and lessons you can learn from them. We also discussed the reality of Lawyers in India and how much do different lawyers earn on an average in India. We ended this episode with discussing the next big opportunities in different sectors of India and how the mindset of Indian consumers is going to change over the next few years. This episode is a goldmine for all the founders, future founders and people who love to learn how business works and grows over time. Till the next episode, subscribe to our channel and join us on this journey of Figuring Out. Follow Vinayak Burman Here: Linkedin: https://www.linkedin.com/in/vinayak-burman-91ab9419/ YouTube: https://www.youtube.com/@VinayakBurman Timestamps: