Selling your product or service requires using words to convey what you offer. But words alone don’t convert on-the-fence prospects into paying customers. Great conversion copy is a mix of persuasion, UX, and decision-making psychology. Sound hard? We promise it isn’t.

Chris, the founder of Conversion Alchemy, takes us for a deep dive into all things copywriting and how the power of your messaging can impact your business growth, for better or worse.

Plus, he shares a simple five-step copy audit process that transforms agency websites into lead generation machines, with principles you can apply to improve your own marketing collateral.

Tune in for writing tips, principles, and examples you can copy. Newsletter subscribers will get the 5-step worksheet to help you create your own offer in 30 minutes.

Takeaways

• Empathizing with the client's problem, understanding your audience's language, and identifying audience awareness levels is crucial for effective messaging.
• A clear value proposition resonates with prospects’' goals and increases engagement.
• Clarifying what you do and how, backed with empathy, builds trust with potential clients.
• Contextual proof enhances credibility and addresses objections, creating a smoother client experience.
• Shielding clients from risk reassures them during the decision-making process.
• The “coffee table test” helps tailor messaging to the audience.
• AI can assist in drafting copy but should not replace personal insights.
• Tripwire products can effectively lower barriers to entry for clients.
• Analyzing successful agency websites can provide valuable insights.
• Dynamic frameworks for copywriting are more effective than rigid formulas.
• Leveraging testimonials can significantly boost credibility.

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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

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