Finding the Balance with your Free and Paid Offers in a Time of Crisis

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

Today, we are talking about how to find the balance with your free and paid offers. I'm getting a lot of my clients confused with how to charge and still over deliver when your competitors might be doing things differently. The stimulus funding sounds amazing, but right now I haven't received a dime and you probably haven't either. We have no guarantee or promise of when and how much and it may still be weeks (or longer) away. We need to keep making money as a business to survive.

Some highlights include:

• How do you sell if your industry is giving everything away for free
• Figuring out the difference between free and paid value
• Where to lean in during these uncertain times

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