Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
Social Media Manager Q&A | November 2024 Edition
Nov 10, 2024
A lively Q&A covers essential insights for aspiring social media managers. Tips on creating effective email funnels from social media lighten the holiday hustle. Discover strategies for delivering tough analytics to clients gracefully. The discussion touches on valuable life advice for women in their 20s and favorite tools for password management. Plus, reflections on what to change if starting a business anew and handling multiple clients efficiently keep the conversation engaging and relevant.
31:00
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Quick takeaways
- Entrepreneurs should embrace their autonomy and restructure their approach to high-pressure seasons like Black Friday for authentic business practices.
- Email marketing is essential for transitioning social media followers to an engaged audience, especially during crowded periods like Q4.
Deep dives
Navigating Q4 Pressure
The approach to Black Friday and the end of the year can be overwhelming for business owners, particularly in the face of external pressures from social media. There’s a temptation to follow trends and capitalize on perceived opportunities, yet it's essential for entrepreneurs to remember their autonomy and the ability to choose their own path. Opting out of conventional practices, such as participating in Black Friday, can be a necessary step for mental health and authentic business decision-making. Reflecting on past experiences, the speaker encourages listeners to give themselves permission to restructure their approach this season.
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