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The Game w/ Alex Hormozi
$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595
Aug 19, 2023
38:36
Snipd AI
In this episode, Alex Hormozi discusses the importance of affiliates and partners in scaling a business. He shares strategies for picking the right affiliates, making offers, and keeping them advertising. Learn how to launch with affiliates, build an affiliate army, and utilize affiliates for successful launches. Discover three strategies for integrating a product into an affiliate's offer. Explore the concept of affiliates and partners in advertising, including payment structures and forming relationships.
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Quick takeaways
- Building an affiliate army can provide a high leverage way to get more leads and customers, resulting in significant scaling and increased revenue.
- Integrating products or services with affiliates' offers maximizes returns and creates enduring lead flow, benefiting from the exponential growth potential of affiliates.
Deep dives
Building an Affiliate Army: Recruiting and Activating Affiliates
One of the main ideas discussed in this podcast episode is the importance of building an affiliate army to promote your products or services. The speaker emphasizes that affiliates are independent businesses that can be valuable in driving leads and sales. To recruit affiliates, the speaker suggests finding businesses with warm audiences similar to your customers and making them an offer to earn commissions. The speaker also discusses the significance of qualifying affiliates by getting them to invest, either by purchasing your product or paying for certification. The key point is that building an affiliate army provides a high leverage way to get more leads and customers, resulting in significant scaling and increased revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode